Rolls-Royce recently made the announcement, by way of a hand-delivered statement to CNNMoney, that an SUV will be joining its lineup.
In the statement, it says the model they are developing will be "A car that offers that luxury of a Rolls-Royce in a vehicle that can cross any terrain," and adds that it will be "A high-bodied car with an all-new aluminum architecture." Rolls refers to the upcoming model as a car, however it will be crafted in the familiar SUV bodystyle it considers as a 'go anywhere vehicle".
This isn't the first time the ultra-luxury brand has strayed away from its norms, however. "Rolls-Royces conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges," Rolls-Royce said in its statement signed by Chairman Peter Schwarzenbauer and CEO Torsten Mueller-Ortvoes.
Although Rolls-Royce is owned and operated by BMW, which produces SUV's, Rolls says that it will still be built entirely as a Rolls-Royce.
No pricing or release date has been provided as of yet, but the letter says "This new journey begins now. We will take our time developing and perfecting this new concept of luxury. We will include our customers, enthusiasts and media along the way and will keep you informed of our progress."